Blogging And Advertising For Lawyers: How To Use Social Media To Promote Your Blog
When lawyers ask me about social media they typically want to find out how to leverage LinkedIn, Twitter, and Facebook. While these all can be extremely powerful social media tools, we musn’t overlook an important, if often overlooked one…your blog.
Lawyer marketing with your blog: Fastest results possible please.
I think all of us would prefer the shorter easier path if given the option. Unfortunately, this isn’t the best route to take for lawyer marketing with social media. Even though posting an update on Twitter or Facebook can share your thoughts with others, it doesn’t provide the depth that writing a good blog post does. One of the best uses of social media is sharing your blog posts with other Facebook, Twitter, and LinkedIn users.
When your efforts at lawyer marketing are nothing more than quick comments on social media sites without any substantial contributions of your own, you shouldn’t expect a great return as a result.
When you maintain a blog that provides valuable information, this serves two important purposes when used with social media:
1. You can promote your posts through social media. This gives you a voice in the community. You are actively getting involved and contributing. People will check out your blog where they can be turned into potential clients.
2. You will become a thought leader in your field. Commenting in social media can’t compete with the substance and depth you can produce through a blog.
The point is that this involves some amount of work on your end. You have to write thoughtful, engaging content. But when you accomplish this, sharing your blog through social media is terrific exposure.
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