Bulding A Customer Base Through E-Mail
Email is the most powerful and efficient way to keep in contact with your customers, however it is also where people make the most mistakes ” potentially driving away those customers. Used correctly, it is the most personal online medium, and can keep those clients up to three times longer than other ways. When someone gives you their email address, it is a measure of their trust. But abuse that trust, and you can kiss that customer good bye!
So, when you’re collecting information, what are you really after? This is the secret, and it’s both easy and important to get these e-mail addresses from your customers. You’ll likely agree that you’re more likely to score an e-mail address than quickly sell an expensive item to someone. If you’re handed vital contact information from a customer, they are allowing you make contact with them, and for free.
Tips for Successful Emailing:
1. Be Personal in your correspondence. You will turn off potentially receptive clients by sending off an impersonal note. Most people fail to do this, and is why most people fail at customer service. Write to them as a single person. Talk to them as an individual. Dont talk to them as a group or crowd of people.
2. Use the e-mail’s ‘from’ field to state your name. This displays that you’re an actual person talking to actual people, and it gives that personal impression when read by your customers. By doing this correctly, you’ll already be employing a personal angle within the body of the e-mail, so you should extend this to every part of the e-mail also. Make your e-mail personal and warm, and definitely don’t let it look spammy. By talking about a very specific topic, they will be convinced that your e-mail is not spam. They’ll be sure to read on and find out more once their skepticism drops.
3. Write a provocative subject line. Subject lines should be in context with the rest of the e-mail so that your readers’ interest is piqued. Here’s the trick : by clicking onto your e-mail, your customer is already relaying their interest in you. Make a reference to this from the subject line on. Don’t say something generic! “Can we help you? This is Client Services here to serve you!” is a far more personal greeting. While not terribly sophisticated, it’s also clear that this isn’t spam.
Be sure to keep each email individualized to what that particular person is interested in, and specifically related to what you are offering them. Long-term customers are just around the corner if you commit yourself to making good use of these indispensable points of email etiquette.
Anthony Flores of www.seoandppcmanagement.com is an authority in Search Engine SEO and Adwords Management Expert. Contact us with proven PPC and SEO results for attorney’s all across the country.
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