Making the AdWords Keyword Suggestion Tool Work for You
The moment you log into your Google AdWords account, you will be confronted a large number of very useful but very intimidating tools. One Adwords tool will enable you to proof your ads for errors. Another tool will allow you to optimize your content. Yet other tools will allow you generate an astonishing number of useful reports. Adwords tools will empower you evaluate how well your ads are performing against other sites. Adwords will let you know how your ads are doing within their chosen demographics, and you can find free and user-friendly tools that allow you to do a whole lot more. But probably the most powerful tool you will find is the Google Adwords keyword suggestion tool. You will find this to be an indispensable aid taking ad data from across the Google network to generate a list of potent keywords along with their recent search data and cost.
To begin, you should generate your own list of some basic keywords. This list of no more than 15 words will give AdWords the data to generate new words and phrases for you. You can either find these keywords directly on your web pages, and Google can do that for you automatically, or you can brainstorm you own list based what you think your most profitable visitors would search for if they wanted what your website provides.
Next, enter your list into the keyword suggestion tool, one word or phrase at a time. You could enter multiple keywords all at the same time, but if were to do this, there’s a high probability the suggestion tool will return a list of hundreds of keywords that don’t really relate to your site. Usually it is a great deal more efficient to limit yourself to entering just one keyword at a time. Allow the keyword suggestion tool generate related terms that you may be able to use.
Every time you search a word or phrase, Google will suggest other words or phrases that match websites with similar content, or Adwords campaigns that bid on the same words you chose. The suggestion tool will also provide an estimate of traffic per month, how much competition there is for the word or term, and current prices at various rankings on the page.
Moreover, the Google Adwords keyword suggestion tool provides you with several dozen more options to get even more useful information about your keywords. The tool allows you to generate monthly traffic charts. These tools tell you how the average monthly popularity of your keywords rises and falls throughout the year. Adwords will generate an estimate of the position of your ad on the page at various bid prices, and you can even retrieve an estimate of the number of clicks you can buy for your budget dollars.
One thing you will learn quickly is that each of these bits of information is equally important in choosing your keywords, but it is still up to you to choose select words that you know are valuable to your service or product. Don’t choose a low competition, high volume phrase just because it is cheap, if it does not help you sell your site. That would be just throwing your money away. But if you do your research and then still stay creative, you can ensure that every keyword you use in your campaign will drive traffic to your site.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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