Making the Best of A National Epidemic
We have a significant National Epidemic that the “Early Show”, based in New York, recently dedicated a spot to. This awful epidemic is being targeted on Social Media, in Magazine Articles and TV sitcoms in an endeavor to alert the public. What is unknown is, if this epidemic is a forced Lifestyle change, due to the economy, or a Choice.
This national epidemic is no longer confined to private settings such our home, over the years it has gained momentum and is now found in the work place, theaters, malls, schools and high class events such as the opera!
Jerry Seinfeld, dedicated an episode to it, Magazines are reporting on it, Social Media sites have been organized to fight it and CBS’s the “Early Show” featured it. Why is this happening? Are we merely making a Choice? or Is the economy forcing a change in our Lifestyle?
As the “Early Show” often does, they ventured out in to New York City and interviewed several people on this epidemic. The opinions, in the interviews, clearly express that our National Epidemic is not a Lifestyle Change forced upon us by the economy, but simply Personal Choice a right bestowed upon us by the Great Country in which we live.
Alright! I have kept you in suspense long enough! It is time to reveal the epidemic that is taking over society, as we know it. Are you ready, the National Epidemic I have been leading up to is “Sweatpants”. Yep that’s it! Society is freaking out over the fact that Sweatpants are no longer confined to the gym or home. People are wearing them in public, can you believe that!!!! Apparently, it is socially unacceptable and is therefore being considered an Epidemic!
Hopefully, you were fortunate enough to catch this segment on the “Early Show”, if not you can check the archive files on their website and see a photo of a model rockin’ High Heels with her Sweatpants! No Joke! Roberts Rassi of Marie Claire’s was interviewed and stated, “If you wear Sweatpants, “You should always dress them up, always, always wear a heel.” He also said “Always wear something tailored, something with a sparkle, a blazer or a sharp shirt.” You know people will actually do this, right! What an astute marketing strategy, transforming a new Fashion Trend from a, so called, “Epidemic.”
Why do I view this as a marketing strategy? Because I am a Marketer, focused on product promotion and presentation. The Sweatpant market is increasing, yet as is provides little income opportunity for the fashion industry. So they ramped up a “fashion” epidemic to build a “New and Improved” look, with heels and accessories.
As for Roberts Rassi’s fashion advice, I can say with conviction that I will NEVER wear heels, a blazer or anything tailored or with a sparkle with Sweatpants. I work at home and want to be comfortable while in my comfort zone. I am an Internet Marketer, if you’d like to wear your sweatpants to work check this out.
Stay Comfy,
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