My Friend The Social Media Ruler
In the circle of friends that I have made online, I have one girlfriend that is the lady of Social Media. When the rest of us were hearing about this new thing on the net, she was already fully in place on six of these groups and had started three more for her targeted group. If there is something new online, my girlfriend hears about it first.
My friend Lisa led the pack as this new phenomenon came into being across the internet. She sent out emails telling everyone they must join up. The question most of us asked of her was: why? So she began to explain the facts of this new internet tool to all of us.
Lisa explained that this was the newest thing to come on the scene for marketing online. That instead of emailing people until they were sick of hearing from you, or even worse spamming, that now you were going to make relationships with people. While it may seem like a slower way to do things, that in the long run these relationships would be better as they would be targeted.
She told us that through these new media groups people could get to know you if they were interested in what you were doing, before they jumped on your bandwagon. They could see what you were up to, and watch how you handled yourself. You could begin to build trust, which is what people look for when considering joining a group. Can they trust you?
Because we all knew and trusted Lisa, we followed her lead and found that as usual, she hit the nail on the head. Relationships are definitely built by using this method. It takes longer, but relationships are built this way and friendships are formed. Then, just as we followed Lisa, your new friends will follow you.
If no one visits your websites, it will not matter how many of them you have out in cyberspace. These groups help you meet others who would have similar interests, as these are targeted groups. You meet one person who knows twenty or thirty more. When you like something, you want to share the information with others. If your new friend likes your product, and believes that you can be trusted, they will tell all their friends.
So what Lisa showed us was to be choosy about which groups we joined, as there were so many popping up everywhere. She explained that quality was better than quantity. You would want to be on three sites and able to build relationships there, than to be on ten sites and not be able to keep up with them. We could see the importance of being careful about which sites we joined. Each group is targeted to a specific area so it is critical to join the one that works with your personal online venture.
Social media is definitely here to stay. As a tool of the online marketer it can be beneficial in promoting his or her venture. Look at the options and locate the site or sites that have similar interests to what you promote. When you have built relationships in that group or groups, they will be interested in what you promote.
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