Video Search Optimization Tips And Tactics
And Cut, that’s a wrap. So you’ve got your video edited and put online. Great, now what? Well you need to do some legwork so that it’s easier for people to find your video. No, it’s not a massive amount of work but it is a necessity because the whole point of making the video is to have people watch it, right? Right! So follow these simple tips and you’re on your way.
Backlinks – The more places your video is linked, the more possibilities there are of finding it right? But how do you intelligently create backlinks so that they stay where you put them and they bring traffic to your site? Easy, follow this three step process and you’ll be on your way First, when you upload you video, create press release or announcement that can be distributed with links to the video, your site and any information that might draw viewers in. Second, submit links to online directories, social bookmarking sites and the major social networks like YouTube, Facebook, Twitter and myspace. Third, make contact with people who have forums and blogs that pertain to your specific topic so that you have a built-in network of places you can drop links in. By doing all of that you will make your video far easier to find than it would have been without these links. Plus that means you’ll start showing up higher in Google search engine results because this is a major factor that Google looks at.
Subtitles and Captions – Not everyone can hear or speaks English so you need to make the information in your video as accessible as you can. That means subtitles and captions for your video. There are numerous services that can help with this and since many are saved as text files they are extra information that Google can use to determine how valid and important your video is when people are searching for that specific information. The other bonus is that even people who are at work and might not be able to listen to the sound of the video will get the message. It ensures the widest possible spread of the content of the video since you’re giving it to people in as many forms of media as possible. Be sure to include a URL or contact information so people know where to go to get more info.
Submit to Multiple Sites with Multiple Titles – If you are going to post the video to your blog that’s fine and dandy but also consider putting it on other video sites like YouTube, MetaCafe and more. You might even consider getting an application that will do the submissions for you automatically. When you do put the video on a range of sites be sure to use different titles but incorporate your core keywords in each one so that you rank higher on them and multiple times. Plus, if you have secondary keywords you can work them into some of the titles also to get ranked on those as well.
Some of this will take some time, but if you do it, they will come. The more backlinks and places where you video is viewable means the quicker your message and information will disseminate to the masses. So get to it and you’ll soon find yourself with more traffic than you thought you could get.
These are some tips to get started, but most businesses would prefer to work with a trusted video search optimization company. Successful video search engine optimization requires professional keyword research, optimization and distribution. Consider the internet’s highest ranked resource for video search engine optimization, ReelSEO.com.
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